Free Resources: Starter Tips for Building
Your Business on the Web

Catherine Seda writes featured articles for publications such as eBay magazine, Leader magazine, Yahoo! Small Business Insights and the U.S. SBA's Small Business Success. She has been Entrepreneur magazine's "Net Sales" columnist since January 2003. Here are a few of her more recent Entrepreneur articles that'll start you in the right direction:

Blog Marketing & Social Media

• Attracting Readers to Your Blog
  Having trouble attracting readers to your blog? With the right voice,
  your popularity in cyberspace will soar.
  
  
• Winning Over the Skeptics
  Is social marketing really worth it?

E-Mail Marketing

• When to Send
  What's the best day to send e-mail?
  
  
• Coming On Strong
  Your efforts to get to know your customers could be driving them away.

Online PR & Reputation Management

• Rave Reviews
  On the web, customer testimonials speak louder than advertising.
  
  
• Better to Give
  Get a leg up on the competition by supporting charities.

Search Engine Marketing

• Not So Fast...
  Don't just throw more money at pay-per-click--make it work for you.
  
  
• Drive Traffic with Link Popularity
  The road to link popularity.

Web Site Design & Conversion

• What Are Your Site Visitors Looking At?
  Knowing what site visitors see can help you attract their attention.
  
  
• Make a Great First Impression
  You never get a second chance to grab your audience's attention, so give center stage to a headline that really turns heads.

Here are a few key tools for entrepreneurs that Catherine Seda discusses in her new book: How to Win Sales & Influence Spiders (some are free, some are fee-based).

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